I just installed Adobe Air Launchpad Beta. It is an application that eases up development of Adobe Air Projects. By providing a wizard UI that collects information on how the app will be called, look like and so on … The result is a generated project.
Even If I’m really not a fan of Adobe… The approach is more likeable in contrast to a simplified development UI. Why? Because it eases up the process for everyone. For a professional it saves a few seconds; for a newbee it hides the complexity of getting started and flattens the learning curve.